Do you know why referrals are the most valuable form of marketing?
1. Word of mouth referral is the primary factor behind 20-50% of purchasing decisions?
2. When referred by a friend, people are 4x more likely to make a purchase.
3. Customers acquired through referrals have a 37% higher retention rate.
4. Referred customers have an 18% lower churn than customers acquired by other means.
5. You can expect at least 16% more in profits from referred customers.
Referrals are a great tool for sales professionals/businesses to acquire new customers and leads.
We would love to hear how referrals have worked for you. Share in the comments below.
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