Here’s a bit of advice for anyone who does any kind of selling.

And we are selling all the time aren’t we?!

Whether we are persuading or influencing or convincing – that’s all selling at the end of the day. So it all boils down to how you communicate to sell.

If you can communicate with empathy – by that I mean can you put yourself in someone else’s shoes?If you can show empathy, selling is easy.

You have to see things from your customers point of view, what do they want? What problem(s) do they have that your product/ service/ solution will solve?

Think about it before you speak to your next client

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